SHALLOW
ENDS

Welcome to Pedestrian,

An urban clothing and home goods company.

Our designs are inspired by the vibrant and unique culture of Santa Cruz, CA with a focus on high-quality graphics and a passion for coastal lifestyle.

We aim to provide trendy, functional, and comfortable products for all your fashion and lifestyle needs.

Join us on a journey that blends Santa Cruz culture with the latest trends in urban fashion and sportswear. Explore our collection of limited-edition sustainable clothing and home goods.

Walk the streets in style!

Surfer holding his surfboard and looking out to sea wearing a Men's Rash Guard with the Critter Camo design.

Sea Creatures

Sea Creatures

New In.

This design features creatures of the deep, as illustrated by our designer Candice Covello.

Lighthouse Field

Check out the Lighthouse Field collection of swimwear, clothing, and accessories featuring designs inspired by the annual migration of Monarch Butterflies to Santa Cruz, CA.